When corporate merchandise needs to feel like more than just another branded giveaway, the details matter.

For inDrive, JINI Studio customised one of our existing phone wrist strap designs into a dedicated piece of KOL and influencer merchandise, created around the brand's distinctive visual identity.

The brief was simple: take a product the client already liked and transform it into something that looked unmistakably inDrive.

The result was a custom phone wrist strap combining sharp lime green and black, high-quality paracord and meticulous handmade construction — creating a practical corporate gift that influencers could actually use beyond the campaign.

From an Existing Product to Custom Corporate Merchandise

The project started with one of JINI Studio's existing products: a phone wrist strap.

Rather than developing an entirely new product from scratch, the client selected a design from our existing collection that already suited the intended use.

From there, JINI Studio customised the product specifically for inDrive.

The original design was adapted using the brand's signature:

Lime green + black

This gave the wrist strap a much stronger visual connection to the inDrive brand while keeping the practical functionality of the original product.

This is one of the advantages of working with an experienced custom merchandise studio.

A product does not always need to be reinvented.

Sometimes, the right approach is to take a proven product, understand the brand and audience, and customise the details that make it feel completely unique.

A Phone Wrist Strap Designed for Real Use

For KOL and influencer campaigns, merchandise has to work beyond the moment it is handed over.

A phone wrist strap is naturally suited to this purpose.

It can be used while:

• Carrying a smartphone
• Creating content
• Attending events
• Travelling
• Taking photos and videos
• Moving between meetings and activities
• Everyday use after the campaign

Instead of creating merchandise that sits in a drawer, the intention was to create something that could become part of the recipient's everyday routine.

That makes a custom phone lanyard or wrist strap particularly useful for influencer gifting, PR kits, product launches, corporate campaigns and brand activations.

Handmade Piece by Piece in Malaysia

Every piece was meticulously handmade.

Rather than being mass-produced as a generic promotional item, each wrist strap was carefully assembled piece by piece by skilled artisans in Malaysia.

This handmade process is part of JINI Studio's DNA.

Our journey comes from KD Goods, a Malaysian handmade paracord brand that began during the MCO period and grew from making simple paracord accessories into a wider corporate merchandise and event merchandise operation.

That experience continues to influence how we approach custom projects today.

For the inDrive project, the focus was on maintaining consistency across the pieces while preserving the handmade character of the product.

Every knot, colour combination and finishing detail contributes to the final piece.

High-Quality Paracord for Corporate Merchandise

The wrist straps were made using high-quality paracord, selected for its durability, flexibility and distinctive woven texture.

Paracord gives a phone wrist strap a different character from conventional fabric or printed polyester promotional merchandise.

The braided construction creates a tactile product that feels more like an accessory than a conventional corporate giveaway.

Combined with the lime green and black colour palette, the material itself becomes part of the visual identity.

Branded merchandise does not always need a large logo.

Sometimes colour, material, form and craftsmanship can communicate the brand just as effectively.

Why Custom Phone Lanyards Work for KOL & Influencer Merchandise

Influencer and KOL gifting is increasingly about creating products that recipients can genuinely use.

A useful item has a longer life than a disposable promotional gift.

For brands, a custom phone wrist strap can work particularly well as:

KOL merchandise
A practical item included in influencer gifting or PR packages.

Influencer campaign merchandise
A branded accessory designed around a particular campaign identity.

Corporate gifts
A useful branded gift for clients, employees, partners or stakeholders.

Event merchandise
A functional accessory for conferences, launches, roadshows and corporate events.

Brand activation merchandise
A physical product that extends the brand experience beyond the event itself.

Custom phone lanyard
A practical everyday accessory that keeps the brand visible through use.

Corporate Merchandise That Feels Like the Brand

The inDrive project demonstrates a simple principle behind JINI Studio's approach to corporate merchandise:

Start with a useful product. Then make it unmistakably yours.

The client already knew they liked the original wrist strap.

Our role was to take that starting point and translate it into the inDrive visual language.

The sharp lime green and black combination immediately gave the product a stronger brand presence while retaining the original functionality and handmade construction.

This approach allows brands, agencies and event organisers to customise existing product concepts without necessarily having to create an entirely new product from the ground up.

JINI Studio — Custom Corporate Merchandise in Malaysia

JINI Studio brings together creative merchandise, handmade production and real event experience.

Our background in handmade paracord products through KD Goods has developed into a broader capability covering:

• Custom corporate merchandise
• Corporate gifts
• Custom event merchandise
• Custom lanyards
• Phone lanyards
• Phone wrist straps
• Branded accessories
• KOL and influencer merchandise
• Event giveaways
• Corporate workshops
• DIY merchandise sessions
• Brand activation merchandise
• Custom merchandise for launches and roadshows

We work with brands, corporations, marketing teams, HR teams, agencies and event organisers looking for merchandise that is more considered than standard off-the-shelf promotional products.

From a single product idea to a fully customised campaign piece, we can develop the product around your brand colours, logo, event theme and intended audience.

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JINI Studio creates custom merchandise designed around how your audience will actually use it.

From corporate gifts to event merchandise, from custom lanyards to practical phone accessories — we make branded products people want to keep.

Project Snapshot

Client: inDrive
Project: KOL & Influencer Merchandise
Product: Custom Phone Wrist Strap
Customisation: inDrive lime green & black
Material: High-quality paracord
Production: Handmade piece by piece
Made in: Malaysia
Application: KOL / Influencer Gifting & Corporate Merchandise